May 9, 2024
Best Approaches For Promotional Video (With Examples)
When researching video content that you can begin to publish for your business, you will notice that there are so many options available for you to begin recording. However, some may suit your business, and some may not.
However, suppose you’re a business owner looking to sell your products or services to the masses. In that case, a promotional video (known as a promo video) has become a popular option to increase sales and brand awareness.
Yet, to make the most of your promotional video, you need to know the best approaches; otherwise, you’ll often blindly stumble into low-quality production, and it won’t turn out like you want it to. That’s why, in this article, we’re going to help you understand what it is and the best approaches to take.
What is a Promotional Video?
A promotional video or promo video is a short film made to sell or advertise your product, service, or event to your desired target audience. It’s essentially like an advertisement you watch on TV or online, where the business in the video uses pictures, music, and words to make it look exciting and persuade you to buy or try whatever they’re showing.
You’ve probably seen them on social media platforms or before a film starts at the cinema. They’re meant to grab your attention and make you interested in whatever they’re promoting. The intent behind it is to create an emotional and logical response to trying or buying whatever they’re selling based on an irresistible offer aligning with your wants and needs.
They’re meant to hit a pain point, present a WOW factor, and/or ensure that the audience knows what’s in it for them – because without these things, it’ll seem like just another one of those obvious sales pitches that no one wants to hear.
Why Should I Use a Promotional Video?
The main reason that businesses should use a promotional video is to show off how good their product or service is and how it can benefit their audience. If you have low-quality products or services and don’t truly believe in what you’re selling, there is no point in trying to show off how good you are.
However, suppose you truly believe that your product or service can change the lives of your audience, and you believe that you’re capable enough of providing the performance you’re promising in your promotional video. In that case, they can be an extremely powerful marketing tool.
On top of that, video content in general is typically a much easier way to convey your message, engage the audience, and evoke an emotional response. Customers enjoy watching brand videos and actually want to be sold too, but it’s just a case of effectively promoting your business in a non-sales way with high-quality production.
Different Types of Promotional Videos
When it comes to the many different types of promotional videos you can create, there are an array of options you can choose to suit your style:
- Video ads
- Product videos
- Testimonial videos/ case studies
- Explainer videos
- Product launch videos
- Product demos
- Company culture videos (behind the scenes)
- Mini-documentary videos
- A short film about a brand
These are just the main types of promotional videos, but there are so many more you can choose from to suit your brand.
Benefits of a Promotional Video
Although you may be a company that is intimidated by the entire video production process and how your audience will respond, there are so many advantages you could be missing out on if you don’t take this initiative. Some of them include:
- Grabs attention quickly
- Shows off products/services effectively
- Engages viewers in a fun way (helps you explain everything easier)
- It helps you stand out in a crowded market
- It will increase brand awareness and Google rankings
- Builds trust with potential customers
- Boosts sales, conversions, and ROI (return on investment)
- Your promo can be easily shared on social media
- Leaves a lasting impression (brand recall)
There is no secret that video marketing is the most effective way to present your brand to an audience. Studies reveal that 95% of viewers retain a message when consumed through video and are always more engaged. Real videos evoke emotion, so if you’re not using them, you’ll often fall behind your competitors.
Best Practices For a Promotional Video
Creating a promo video isn’t as easy as picking up a camera, pointing it at your product and making a fancy edit to sell it. There are many mistakes that people make during the pre-, production, and post-production stages, so we’re going to give you a list of best practices that are used in creating effective promos.
The target audience has to be defined
The goals of the campaign must be clear
Showing the audience the product/service in action rather than telling them
Investing in high-quality video equipment so it looks and sounds professional
There must be a CTA (call to action); otherwise, the audience won’t know what to do next
Making sure the promo is in line with the brand colours/brand culture
Monitoring performance is key to seeing what does and doesn’t work with your audience.
Examples of High-Quality Promotional Videos
You may be thinking, “Right, this all sounds good but how am I meant to know what a good one looks like if I’m a visual learner?” Here is an excellent example of a high-performing, stunning promotional video that you can take a look at.Taking Your Promos to the Next Level With Guide Video
Video creation is one of the hottest and most effective ways to promote your business nowadays, and without experience coming up against professionals in your niche, you may still want an edge to gain over your competition.
That’s why, at Guide Video, we’re looking for companies that want to kickstart a video marketing campaign to drive more sales and boost brand awareness among their target audience.
Our expert team has worked with global leaders such as Uber Eats, John Lewis, the Eurovision Song Contest, and many more. Thus, if you want to see how we can show off your product or service, reach out to us today to see how we can transform your brand into a local, national, or global sensation.
Abiee is the Business Development Executive at Guide Video. She is an accredited Marketer and has worked within the hospitality and marketing industries for a decade. Abiee works with a range of businesses across Liverpool and beyond.