April 12, 2024
Exploring The Top 7 Benefits Of Video Marketing
Companies around the world are always looking for new ways to engage their audience, whether it be to get a message across, sell a product or service, or just influence the masses with their movement.
Although you need the basics in business, such as great customer service, being well-organised, having inspiring staff, and more, you know, as the business owner, that you want your brand to be felt, seen, and heard through digital marketing.
And what better way to elicit emotion than by incorporating video marketing? You can probably tell us yourselves the last time a video influenced you in some way, and that’s why we’re going to be exploring the top 7 benefits of video marketing strategies today, so you can begin thinking about how you can level up your marketing performance to create greater success as a company.
What is Video Marketing?
In short, video marketing is essentially recording video content to promote or inform your audience about your brand, niche, or product you’re selling through digital channels. You can post video marketing on social media platforms, your website, through advertising, and many more channels in order to get eyeballs on your content.
The whole premise of video marketing is to capture the attention of an audience using slick, engaging, and professional content to provoke action or emotion towards what you’re trying to push to the audience. Video is one of the most powerful and effective marketing tools to get your message across, especially in an era where attention spans are limited.
Top 7 Benefits of Video Marketing
Here are the top 7 benefits of video marketing for businesses if you’re on the fence about creating your own video marketing campaign:
1. First and Foremost, More Engagement
From your own experiences, you will know that video marketing captivates your attention more effectively than text or images alone. As you begin to create visuals, sound, and storytelling (especially at high quality), there are more chances of your potential customers sharing your content, making decisions based on your videos, and ultimately creating a deeper connection with your brand.
2. Increased Conversion Rates
According to Aberdeen Group, businesses that use video marketing experience boosted conversion rates that are 34% higher than those that do not. This is no surprise, as videos have a persuasive power like no other.
Whether it’s a product video, customer testimonial, or explainer video, visual content helps potential customers understand the value proposition better, making it easier for them to make a purchase decision with less attention being wasted.
3. Your Business Will Have a Wider Reach
Whether it’s a product demo or brand video, for example, your videos are easily shareable across various platforms and devices with a click of a few buttons. These features should not be pushed to the side.
Instead, why not tap into new markets and demographics? Why not try your luck worldwide if you can provide your products or services there? You have so much potential at your fingertips with video content.
4. Improves Your SEO Rankings
You may not know this, but video content can immensely impact a business’s search engine rankings. Search engines like Google prioritise video content in search results as it can often provide the audience with helpful information quickly. Additionally, video-rich snippets in search results can improve click-through rates, further boosting your SEO performance.
{^^ ‘Videos truly work in the search engine’}
5. Increased Brand Awareness
Studies reveal that 95% of viewers retain a message when consumed through video, compared to a mere 10% retention rate for textual content. This is not a surprise in 2024, as TikTok is one of the fastest-growing social media sites ever and it is all video content based.
If you can create content that resonates with your audience and potential customers too, while presenting it in an engaging and high-quality manner, you’re destined to shine and build trust and a loyal fan base.
6. You Can Communicate Effectively
Nothing quite gets the point across like a video. Often, people struggle to convey their message within text, and it is also difficult to show emotion, passion, and character to your audience.
Whereas, releasing video marketing videos allows you to portray your brand in the exact way you want to be seen! This allows you to create a powerful message and show off your character to build a loyal audience who likes you for you and what you offer.
7. You Can Track the Results
Lastly, one of the most important benefits of sharing videos is its ability to track performance. You can always access detailed analytics to measure the performance of your video content, including views, engagement metrics, and conversion rates.
Whether this is through organic content on TikTok, paid advertising on Facebook, and many more ways to publish your content to the masses, you will be able to see what works and what doesn’t for your brand, so you can double down on what is performing well.
What a Good One Looks Like
Why is this good video marketing?: This video shares the story of one of our clients, Aros Kitchen. It shows the audience what they do, how they prepare their food, their story, and why you should go there. It is also providing the audience with captivating visuals, showing off their array of food choices, in a mouthwatering, high-quality video.
They provide their audience with their mission and vision, along with how they’re putting their heart and soul into their meals and why it means so much to them to be helping out their community with affordable, yummy food.
Bottom Line
In this roundup, it is clear that the benefits of video marketing are a must-have for any business trying to get its name out there to the public. With video marketing, it doesn’t matter whether you promote locally or internationally – if your product or service is in demand, videos will be the best way to create a successful marketing strategy.
If you’re a business owner and you want to take advantage of video marketing, Guide Video would love to hear what you have to offer your target market and how we can help you reach the masses to obtain all these benefits we’ve listed today. Get in touch with us!
Josh is the Deputy Editor at Guide Video and has worked within the media and marketing industry for a decade. He has a Masters Degree in International Journalism and has experience in presenting, producing, marketing and journalism. Josh works with local and national businesses at The Guide Liverpool and Guide Video.