May 30, 2024
How to Increase Brand Awareness With Video (Examples Included)
If you’re a business owner looking for different avenues to get your brand recognition within your industry, having an intense look at your content marketing strategy is paramount to deciding what you need to improve on.
One thing that you may have been neglecting more than you should’ve is the importance of a brand awareness video, along with just video content in general. Of course, written and audial content is vital, but you can’t hide the fact that video marketing is taking over.
That’s why, in this guide, we’re going to show you how you can increase your own brand awareness with videos, along with some examples of some of the best ones we’ve seen and produced. Carry on reading to hear why videos can get your brand the recognition it deserves.
What is Brand Awareness?
Brand awareness is how aware a potential or existing customer or client is of your products and services. Typically, brand awareness nowadays focuses on how familiar people are with your brand online, but having in-person recognition on top of that is the ultimate goal of any company.
Brand awareness carries over into how a person or people perceive your brand when it is talked about. For example, your brand may be renowned for incredible customer service, meaning your brand awareness would be positive and you’d always be talked about for how good your customer service is.
This can also be negative if you don’t do the right things within your business day-to-day. However, if you look closer at it, the metrics are pretty hard to measure, but you can get the jist of how aware people are of a business by looking at the social media likes, shares, and engagement they receive.
How much traffic they get on their website, whether their products are always sold out, and many more factors can also be a good indicator of how aware and popular a brand is.
Why is Brand Awareness Important For Your Business?
If people don’t even know your brand exists, then how are you going to receive any orders, get any clients asking for services, or obtain new connections within your industry? The answer is that you’re not, so brand awareness is one of the most important factors in making the impact you desire on your consumers.
Although the competition is greater than ever right now and it’s hard to stand out, if you look at the other side of the spectrum too, it’s never been easier to create a business and have it seen be your target audience. Whether it impacts them is all down to you, your quality of products and services, and also the standard of your video marketing.
However, if you come out the other side of that and truly make an impact on your viewers, along with gaining their trust for what you offer, you will influence their buying decisions, ultimately making you more sales and conversions. Some more results of incredible brand awareness are:
- Giving your brand recognition and personality
- Allowing your consumers to create an emotional connection to your brand
- Helps you stay on top of mind during purchase decisions
- If done properly, you form a tribe of loyal customers who offer word-of-mouth marketing
How to Use a Brand Awareness Video to Increase Noteriety
Now, if you’re not convinced as to why brand awareness is important, then we don’t know what to say. Yet, if you’re an ambitious business owner looking for steps to increase awareness and notoriety within your niche, we’re going to show you some actionable ways below:
1. Define and Understand Your Goals and Audience
Before even thinking about creating a brand awareness video, you must interpret what your goals are and who you’re going to target. Without these metrics, you will be blindly putting content out into the ether without any real thought.
And when you have businesses using video marketing production agencies to take their content to the next level, you’re not going to stand a chance. Therefore, spending ample time setting clear goals and researching the audience you need to target in order to see the best results is paramount.
2. Choosing the Right Video Style
Regarding what type of video style you choose, it will depend a lot on your brand and your goals for the video marketing strategy. However, whether it be live-action or animated is completely up to you, but you must convey a message that resonates with your audience and evokes emotion for them to make an actionable decision.
This is why research, viewing top-performing competitors, and testing will be so important in your strategy because what may work for you may not work for somebody else. Yet, it can give you a good baseline of ideas to use if you see that competitors are using high-quality video marketing too.
3. Being Authentic and Telling Your Brand’s Story
Although researching competitors is important, your brand has its own unique story and beginnings, meaning that the video cannot be replicated by anyone else. What happened and happens in your brand in the past and in the present is personal to you.
You have to use that because the best story often wins and if you can tell your brand story in a compelling way, it will often resonate with an audience, resulting in more eyeballs, customers and clients for your company.
4. Have a Website Set Up and Running
If you’re trying to increase notoriety online using brand awareness videos, you must have a website, no matter if you’re selling products or services. Your website can essentially be your portfolio of everything you do and have done for your previous and current customers/clients, building the most important factor when it comes to purchasing… trust.
Not only that but if you have a brand awareness video that links back to your website or is on your website, this gives your customers a better chance to learn about your brand and decide whether they want to move forward with your company or not.
5. Using Social Media
If you don’t leverage social media for brand awareness, you’ll never receive the attention you deserve, and that’s a fact. According to SCORE, 77% of small businesses use social media to connect with their customers. In addition to building brand awareness (44%), 41% of small businesses also depend on social media as one of their main revenue sources.
Whether this is Facebook, Instagram, X, or TikTok, among many others, finding your audience and targeting them using social media will increase your brand awareness, and there’s no doubt about it if you post high-quality, relevant content that resonates consistently.
Brand Awareness Video Examples
It’s all well and good telling you some of the tactics you can use to increase brand awareness, but if you’re a visual learner who can unpack a video and use it to think creatively about how it can be used for your brand, we’ve got some great examples of brand awareness videos.
Here are some examples of brand video marketing campaigns that we’ve carried out for our clients. Below are some examples, so you can get a good understanding of what good ones look like:
1. Aros Kitchen (Uber Eats)
2. Landscape Boxpark Launch
3. Picnic Liverpool (Uber Eats)
This video, similar to Aros Kitchen, shows the passion and effort that goes into their food, along with a back story about their brand, who they are, what they offer, and the reasons why they started doing what they’re doing.
As you can see, there can be different types of brand awareness videos. Ones that create buzz and excitement and ones that hone in on the brand’s story and create emotion and passion around the industry they work in—there are no limitations with what you can do with them.
Work With a Video Marketing Agency
Brand awareness is something that you can’t ignore and the more people who see your business, the more business you will receive. With video marketing becoming more popular and more and more businesses having a crack at it, it’s hard to stand out from your competitors.
Therefore, if you don’t know where to start with your video marketing when trying to create a brand awareness video, Guide Video has worked with some of the leading brands in the UK, such as LFC Football Club, Eurovision Song Contest, Footlocker, and many more.
We’re always excited to see new ideas and new projects available. To share a brand’s personal story of how they started and how they work day-to-day is special to us. That’s why we always look to use the latest technology in filming, lighting, and sound, but most importantly, we capture your emotions as you talk about your business.
We then take all this footage and give it to our professional editors, who turn it into a meaningful campaign, ready to release to your audience. Contact us today at 0151 702 0140 or get in touch with us using the button below if you’re interested in working with our specialist team!
Jay Hynd is a media professional with 25 years experience working in radio, TV and journalism. He launched The Guide Liverpool in 2015 and Guide Video in 2023 and heads up a team of ten within the businesses. Jay is also an event host fronting shows like Eurovision in Liverpool, Pride, LIMF and more.