Guide Video

Is Video Content Marketing Becoming More Popular?

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While the idea of videos has always been there, the quality of how they were made has never been as good as it is now. And with the unfathomable rise of social media, according to Statista, in 2023, over 3.5 billion people watched video content worldwide.

Now, although 92% of businesses say it is a vital part of their content marketing strategy, this should not put you off from the fact that video is saturated. It clearly isn’t with the statistic above. It just has to be learned and implemented correctly.

That’s why today, we’re going to teach you all about it, give you the underlying benefits of adding this to your digital marketing strategy, answer whether it’s becoming more popular and whether it’s worth doing, and give you some examples of potential ideas to base yours upon.


What is Video Content Marketing?

Well, first of all, content marketing is the practice of using digital platforms to create valuable, informational, transactional, and promotional content in order to evoke an emotional response, whether that be purchasing your products, following your future content, becoming part of your fan base, and many more.

Therefore, in simple terms, video content marketing is just the practice of using marketing videos, rather than any other type of content, to sell to a target audience, educate a target audience, increase your social engagement, and overall just make people pay attention to your brand.

Videos really are one of, if not the biggest, opportunities to showcase what your business is about, by showing off your company culture and putting your personality on display. People love people, and if you can show that you’re a company with values, principles, humour, and many other valuable traits, they will be more inclined to work with you.


Why Do You Need Video Content Marketing?

According to HubSpot’s research, video is the most highly in-demand type of content that people want to see from a brand they follow or support.

The percentage of content types people want to see online

As you can see, topping the list is videos. This explains better than words that, with cold, hard data, people love to be told a compelling story or taken through a visual experience with video content rather than anything else.

This doesn’t mean to say that other forms of content aren’t important, but if you’re thinking about creating a video marketing campaign, this just further instils the importance of getting it out there to your audience.


Benefits of Video Content Marketing

Although you understand that video content marketing is in high demand because of the numbers, what are the real reasons why video content can benefit your strategy moving forward?

These are just a handful of the extensive list of advantages that well-prepared, high-quality video content marketing can give you over your competitors. And unfortunately, if you don’t grasp it with both hands, you’re going to be left behind.


Is it More Popular Than Ever?

Now, the question is, is video content marketing becoming more popular or not? And the simple answer is, yes, viewers of video content are higher than ever, and now with short-form social media content such as YouTube shorts, TikTok, and Instagram reels, along with all the long-form style content too, there has never been a better time to publish video content online.

As the attention span is shifting, it seems like engaging short-, medium-, and long-form videos are some of the only things that can hold the attention of this new stage in our lives.

Written content is hard to focus on now, people who listen to audio content can and do get distracted by visuals while listening, and the list goes on. Video content is going to be the most powerful marketing tool you have.


Examples of Stunning Video Content Marketing

To gauge a good understanding of what high-quality video content marketing looks like across all your digital platforms, we’ve picked a few of the projects that we’ve worked on recently for nationally recognised brands.

This is not to show you that this isn’t possible; it is to show you what yours could be if you decide to take your video marketing strategy seriously. Dream big instead of minimising your business. Alas, here are some great recent examples:

This video is a great example of what it takes to generate brand awareness for a new project. Therefore, if you’re a new business looking to launch your products or services, this could be a big inspiration that you could use.


This piece of video content marketing is used to build and hype up this huge event that is happening in Liverpool. This is not only high-quality but also uses visuals and different video techniques to showcase what the fans can expect when they come to the event.


Lastly, here’s an example of a piece we worked on for the Grand National in 2024. This is a renowned event, and we used a more interview-style video for this one to get the thoughts of what to expect from this spectacle. No matter if it’s products, services or events, video plays a huge role in the performance of your company in the long run.


How to Start Today, While Most Wait

Instead of waiting for the best time to start (which doesn’t exist), beginning your journey by creating video content plans is a must if you want to get ahead and compete with your competition.

However, if you’re stuck on what styles of videos you can create, you don’t have the best recording equipment, and your lack of knowledge within this field is holding you back, Guide Video are your national specialist for planning, designing, creating, and publishing content that your audience wants.

If you want to come up with a plan for how you can start pushing out content to increase your awareness, sales conversions, and ultimately build an audience who stands by your side, get in touch with our team today by calling 0151 702 0140 or getting in touch with us below!


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