August 9, 2024
The 7 Best Video Marketing Strategies
With 3.37 billion digital video viewers worldwide, I think it’s fair to say that video marketing is the most popular form of marketing for businesses in 2024. With video platforms everywhere, from TikTok and Instagram to YouTube and Facebook, you will see them all over your devices.
Even on websites, they’re becoming more and more popular due to their ease of use and accessibility. However, shoving any old video all over your social media, website, and emails will not be the best for your marketing performance.
A long-term video marketing strategy is what you need in order to develop a plan that is tailored and fits your business like a handmade glove. One that draws attention to your products and services, and one that turns viewers into paying customers or clients. Here are some of the best multi-channel marketing strategies you can use across your digital platforms.
The Benefits of Having a Video Marketing Strategy
It may be easy to say, “You need a video marketing strategy”, but without the facts and benefits to go with it, what would be the point of implementing one? Let’s take a look at some of the glaringly obvious advantages you can discover once you start incorporating videos:
- You have a plan of action that you can follow and implement to a tee
- Your engagement with your target audience will increase
- 90% of video marketers have said video has helped them increase brand awareness
- You can educate your audience and connect with them more through brand personality
- You can actually showcase your products and services live in action
- You can prove to your target market what you’ve achieved for othersList Item
- It will increase your website's traffic
- 78% of marketing professionals say video marketing efforts have helped increase sales
We could go on forever with a list of benefits that video marketing offers for your business, but you get the general gist that it’s going to propel your company forward and give you more of an online presence than the current moment.
Top 7 Video Marketing Strategies Businesses Can Use
Yes, the advantages of video production are great to know, but you probably want some actionable advice on how you can implement a strategy for yourself, so you don’t have to be confused about what’s best for you. Here are some generalised strategies that any business could put in place if they want to increase traffic and sales:
1. Ask Your Current Customers/Clients For Video Testimonials
One of the most important parts of a business becoming successful is whether they have a great brand reputation and are trusted by the people who’ve used their products and services. People love to scour through reviews and testimonials if they can get their hands on them because they want to make sure they’re getting what they pay for.
Therefore, asking your current customers and clients for a favour (recording a video testimonial or review) to use across your social media platforms will give you the trust that future customers/clients will want to see.
Here’s an example of a great testimonial video:
2. Repurpose and Re-Publish Your Content
If you’re a company that has already published a lot of long-form content across social media platforms like YouTube, or even just your website, for example, Instagram and Facebook Reels, along with TikTok and YouTube shorts, have become extremely popular ways of watching content over the last few years. This, in turn, means you can take some of your longer-form videos and loads of short clips from each of them and then reuse and re-publish them across the marketing channels that are primarily short-form content-based. It has been studied that videos under 90 seconds retain 50% of viewers, so if you can publish these across the preferred digital marketing platforms, you’re bound to see an increase in engagement and sales.3. Implement Both Long and Short-Form Content
Carrying on from the previous point, if you’re only creating short-form content, the part of your audience that enjoys long-form content may be drifting away. If you have the capacity and capabilities to create long-form content to cater to everyone and educate your audience as much as possible, why not do that to form better and more meaningful relationships?
4. Use Influencer Marketing to Your Advantage
If you’re an up-and-coming business with not many followers but have a decent budget to invest in your company, influencer marketing can be a brilliant way to get your brand out there quickly and effectively.
This is essentially where you’ll pay an influencer to use your product and showcase their experience with their large audience. With their influence and positive reviews, you’ll see traction coming to your social media and website almost immediately.
5. Tell Your Audience a Story
Storytelling is one of the most powerful drivers in customer acquisition. If they can relate to your story as a brand, or resonate with your mission, vision, and values, you’ve got much more chance of creating loyal, repeat customers. One of the best ways you can do this is by creating a documentary.
Now, of course, this is not accessible to everyone, but if you think you have a great story to share, a documentary can be one of the most powerful forms of marketing when it comes to influencing purchasing decisions. Here’s an example of a recent documentary we created for one of our clients:
6. Explore All Types of Video Content For Your Business
There are so many types of video marketing that you can use across digital platforms, from:
- Explainer videos
- Product videos
- Company culture videos
- Onboarding videos
- Case study videos
- User-generated content videos
There are so many more, so make sure you give every single one a try and test which ones work best for your specific target audience because what works for one industry may not work for another.
7. Use Multi-Channel Marketing
Although sometimes it can be great to specialise in the digital platform that is working best for you, why not just publish content across all platforms and reach a wider and more diverse range of audiences?
Getting engagement, traffic, and sales from multiple mediums will have a huge impact on the success of your business, so make sure you’re not sticking to just one platform at the beginning of your journey. Even if it takes longer, if you want to succeed online, you need to be posting across multiple platforms.
Getting Started With Your Video Marketing Strategy
If you manage to use all of these different techniques and implement these strategies for your business, you will be much further along in your video marketing journey. However, to complete all this on your own may feel slightly overwhelming.
Here at Guide Video, we’re multi-platform experts with award-winning video content since 2014. We’ve worked with some of the UK’s biggest brands such as the NHS, Liverpool FC, Uber Eats, and more.
Therefore, if you feel as though you want to talk to someone about how you can put your ideas into action, we’d love to hear about your project. Call us at 0151 702 0140 or click below to get in touch with us!