July 11, 2024
The Benefits Of Branded Video Content
Expressing your brand’s creativity and vision for your future is one of the most exciting yet challenging things to convey to your audience (or target audience) as you become more well-known, in-person or on social media platforms.
Sometimes, though, businesses will get stuck in a procrastination phase. How do I present myself best? What type of content should I use? What should we talk about? And the list goes on.
That’s why today, we’re going to look at branded video content and how the benefits of this content type can transform your brand, regardless of the niche you’re in, or how far along you are in your journey as a business owner.
What is Branded Video Content?
Branded video content, in simple terms, is either organic video content or advertising that shares your brand’s story, your values, or your solutions when it comes to your products or services. They are there to inform your viewers, educate them, and also push action towards choosing your business as the solution to their problems.
A lot of what each video type can do is just show people that you’re a trustworthy and expert company within your field. Social proof is one of the biggest drivers in whether or not people will trust you as a company, buy from you, or work with you.
If you have no credibility, or evidence to show what your brand is about, the people following your business will never have something to persuade them that you’re the one to work with, over someone else in your industry.
Lastly, it gives the viewer a unique perspective inside your business, which can help them understand whether they resonate with your values, perspectives, and the way you do things on a day-to-day basis.
The Different Types of Branded Videos
There are so many psychological and emotional reactions when it comes to prospects or potential customers watching your branded videos, but to understand how to elicit their reactions, you need to know what the different types of branded videos are that you can create:
- 1. Company culture videos
- 2. Brand film videos
- 3. Case study videos
- 4. Testimonial videos
- 5. Explainer videos
- 6. Product demo videos
1. Company Culture Videos
Company culture is often overlooked in the workplace nowadays. With more and more people working from home, the identity of some companies is lost. However, if you feel like you’re a brand with a strong company culture (the values, attitudes, behaviours, and standards within your workplace environment), it may be worth creating a company culture video.
The purpose: People love people. And if you can create a video that shows your culture that people resonate with and you can humanise your brand for people to see, they’re more likely to work, or at least engage with you.
A quick example of a company culture video we created in partnership with Aros Kitchen and Uber Eats:
2. Brand Film Videos
Brand films may be the most powerful form of branded video when it comes to creating emotion around your brand, showcasing everything that your brand is about, and what you stand for.
Brand films are typically longer than most of the other forms of branded video because, to build a relationship with the viewer, they need to have enough time to cast judgements on your brand.
The purpose: To tell a story, share your purpose, and display your brand’s core messages with an audience to either drive engagement or sales to your brand, depending on your goals.
A quick example of one of our brand films we created for Footlocker:
3. Case Study Videos
As we discussed before, social proof is one of the most sought-after and looked-for things when a person is deciding whether or not to go with said company, and case studies are perfect for this. They are essentially a detailed study of your customer or client, showing the results and how they got there with your products and/or services.
The purpose: Is to show your audience the step-by-step process of how your customers or clients got the results or desired things they wanted and how they were achieved using your product or service. It gives the viewers proof that you’re creating results for real people.
A quick example of McDonald’s case study:
4. Testimonial Videos
A testimonial video is similar to a case study video but is less detailed and more about the customer or client explaining their journey with your company and how it has helped them either solve their problem or further enhanced their experiences.
The purpose: Is to get visual evidence from real people explaining their story with your brand and showcasing it to your audience for them to see that success and a great experience are possible with your products or services. It is also another great way to show social proof.
A quick example created by FabFitFun’s employees:
5. Explainer Videos
Explainer videos are essentially you talking about the nuts and bolts of your products and services. They should show customers and clients exactly what they can expect if they purchase or work with you, what their problems are, and how you can help create the best solution.
The purpose: This is more of a sales-like, emotion-provoking video that focuses on presenting an issue, or irresistible offer while diving deep into what your product is and how it can help them. Essentially, you want your sales and conversions to skyrocket after this style of branded video.
A quick example of one of our explainer videos for the John Lewis Nursery Department range:
6. Product Demo Videos
A product demonstration video is similar to an explainer video in the fact that you’re telling everyone how your product or service works, but this style of brand video focuses just on that rather than telling the story behind everything to do with your brand and product.
The purpose: Is just to show your audience how your product works, so they can understand the technical elements and whether they think it’s something that they could benefit from.
Here’s a quick example of HubSpot’s product demonstration for the HubSpot CRM:
What Are the Benefits of Branded Video Content?
When you use one of all these different styles of branded video, there is a broad range of benefits that you’ll notice when you release it to your audience:
- They allow you to create a powerful story and attain loyal customers
- Google loves video content—it will boost SEO performance
- If it’s high quality, your engagement and traffic will skyrocket
- Video is such a powerful tool in this new age of social media (people prefer it)
- It allows you to showcase your true values, attitudes, behaviours, and standards within your brand
- They allow you to stay true to yourself and unique—have your own DNA of video content
- You can build real relationships with real people and build connections/opportunities with high-profile companies
- You don’t have to hard sell because the video content does it for you
- It completely humanises your brand
These are just some of the benefits you will notice and we’re nowhere near the full potential of upsides you will see if you start implementing just some of these styles of videos into your digital marketing strategy.
How Can You Get Started With Branded Video Content?
Although you may be eager to start, you still may be confused about where you go from here, and that is completely okay. Your brand is unique, and it’s not meant to be easy to know how to strategise your video strategy into something that your audience will resonate with.
However, if you don’t have all the high-quality filming equipment or the creative brains behind how you can leverage your business on social media using branded content, we’re here to help.
Guide Video has worked with some of the most successful brands in the nation, from our very own NHS and worldwide renowned football club Liverpool FC to small businesses across the country.
If you want to truly level up your video content on all social media platforms and reach the number of people you deserve, reach out to us today, as we’d love to hear about your project and how we can support your vision. Call us at 0151 702 0140 or get in touch with us by clicking the button below!
Josh is the Deputy Editor at Guide Video and has worked within the media and marketing industry for a decade. He has a Masters Degree in International Journalism and has experience in presenting, producing, marketing and journalism. Josh works with local and national businesses at The Guide Liverpool and Guide Video.