July 25, 2024
The Complete Guide to Employee Training Videos
With the switch to modern hybrid roles becoming more and more available worldwide, it has been hard for many companies to bridge the gap between them, their employees, and their customers and clients.
Training your staff is one of them, and in-person training was the perfect way to upskill your staff to new levels and improve the business as a whole. However, with more people now working from home, employee training videos have become an essential part of a lot of workforces.
If you’ve been struggling to get the same results as real-life training, then it may be worth reading more and becoming savvy with the video production side of things, so whether you’re at home or in the office, there’s no change in productivity and output.
What Are Employee Training Videos?
Employee training videos are essentially an approach that businesses use to give staff more knowledge, skills, and confidence to do certain tasks within the company. They are especially useful for those who are visual learners, rather than just being told what to do, or just read a booklet.
This video training is practical and allows all learners to ‘get their hands dirty’ when it comes to learning something they’ve never done before, or just upskilling something they already know bits about.
Think back to a time yourself when you’ve typed something into Google to learn how to do something and it just doesn’t quite cut it, but then after watching a video about it, you seem to get it more. This is what corporate training videos are for.
The Different Types of Employee Training Videos
HR departments, instructional designers, or trainers within a company are slowly but surely turning to video for training sessions for employees. Yet, what are the different types of online training content that businesses can make for their staff? Here are some of the most common:
| Type of Training Video | Their Use in the Workplace |
|---|---|
| Safety Training | Where staff members get trained or upskilled on health and safety within the workplace |
| Sales Training | Where staff members get trained or upskilled on their sales skills with the leaders of sales |
| Social Media Training | Where staff members get trained or upskilled on how to use social media to their advantage for the company |
| Employee Orientation | This introduces new hires to coworkers and shares the company’s basic goals, mission, vision, and values. It also gives them a preview of what to expect |
| Leadership Training | Where staff members (primarily higher up in the company) will get training on their leadership skills to become more effective |
| Product/Tool Training | Where staff members get trained or upskilled on how to use the company product, or how to use a specific tool that the company uses to benefit their customers’ or clients’ results |
| Anti-Discrimination Training | Video training that instructs staff members on how to function and act properly in a diverse and equitable workplace. |
These are just a few of the main types of video training that businesses can use within their workplace to make sure that everything is running smoothly and that there are as little gaps as there can be in the skills, abilities, and knowledge of the employees.
The Benefits of Implementing Training Videos For Your Staff
Apart from the fact you can pretty much create a video from every type of training you want to provide in your organisation; here are some of the other benefits you will notice when you start using video production for your staff:
- Video just makes everything simpler to understand
- This style of training can be a lot more engaging than just reading or listening to someone talk
- It saves you money as a business by not paying for in-person training
- It saves the hassle of having to waste time meeting up to perform the training
- High-quality video content is re-watchable and can be stored, so team members will be able to go back and watch it if they feel they’ve missed something
- Video training still gives you the freedom to ask questions and get live responses (if it’s not pre-recorded)
Overall, it simply saves time, money, and effort from having to carry this out in person. Although there are some things that you need to see in person, there are a lot of types of training that can just be taught through interactive videos, saving people time and hassle.
What Not to Do With Employee Training Videos
When making videos for your employees, these are going to be one of your main drivers of learning and development within your business, so make sure you’re not doing any of the below:
- Making them really boring and disengaging
- You don’t have to make videos for every single tiny detail of your business
- Having people with no skills in the subject teach the training
- Just a plain video with a monotone voice
- Not organising them into different sections of your company
These are just a few of the things you need to look out for and make sure that you’re not doing. Your staff wants to learn the skills, but they will disengage really quickly if they’re not entertained, motivated, or feel as though this is the right person teaching the skills. Put these things in place and you should be able to create an organisation filled with top performers.
5 Great Examples to Give You Some Inspiration
And how could we finish this written blog about videos without some videos to show you what some great examples of effective training videos look like? Let’s see what some of the highest-performing organisations are using so you can gather some inspiration for your own:
1. McDonald’s Hamburger (Product Training Video)
2. Gong (Sales Training Video)
3. Canity (Customer Service Training Video)
4. ActiveGrowth (Tool Training Video)
5. Health and Safety Executive (Safety Video)
Jay Hynd is a media professional with 25 years experience working in radio, TV and journalism. He launched The Guide Liverpool in 2015 and Guide Video in 2023 and heads up a team of ten within the businesses. Jay is also an event host fronting shows like Eurovision in Liverpool, Pride, LIMF and more.