Video Marketing Statistics 2024
Plenty of stats on our website show the power of video marketing. So, there’s a good chance you’ll have heard us talk about how video boosts social media engagement, improves your SEO and drives sales…
But the stats we’ve dotted about the place only scratch the surface. There’s so much more to video marketing than what we’ve mentioned.
To show you precisely how effective video content can be, we’ve pulled together all the numbers you’ll ever need to convince yourself – or your boss – that video content is essential to your comms strategy.
Get stuck into the latest video mark statistics here.
General video marketing stats
91% of businesses use video as a marketing tool
So many businesses use video as a marketing tool because of its flexibility. From product videos to social media shorts, there are loads of options available to get you in front of your ideal audience. In fact,
90% of video marketers say video has helped them increase brand awareness.
But video gives you more than just visibility – it also drives results. Want more website visitors who stick around for longer? Video can help you smash SEO. That’s why…
86% of video marketers say video has helped them increase web traffic.
82% of video marketers say video has increased dwell time on their website.
When it comes to explaining what you do, video does this too.
88% of video marketers say video has helped increase user understanding of their product or service.
66% of video marketers (an all-time high) say video has helped them reduce support queries.
Best of all, video boosts your bottom line. That’s why,
90% of marketers say video marketing has given them a good ROI.
87% of video marketers say video has helped them generate leads and directly increase sales.
It’s no wonder these stats are so high when you consider things from the customer’s point of view.
91% of people have watched an explainer video to learn more about a product or service.
82% of people have been convinced to buy a product or service by watching a video.
77% of people have bought or downloaded an app after watching a video about it.
87% of consumers say video quality impacts their trust in a brand.
While video can do wonders for your website, it also has an incredible impact on socials!
Social media marketing stats
You know how people share videos 12 times more on social media than text and images combined? This is likely due to the fact viewers retain 95% of a message when they watch it in a video compared to 10% reading it in text.
But what channels does video perform best on? Let’s take a look.
YouTube
YouTube remains the go-to for video content. As the world’s second-largest search engine, it’s the perfect platform to harness the power of video and improve your search visibility.
Here are some reasons why YouTube is still No.1:
- YouTube has over 2 billion monthly users.
- YouTube Shorts has around 70 billion daily views.
- 56% of people say that YouTube is their preferred video platform.
- 84% of marketers say YouTube is their preferred way to share videos.
- 70% of viewers have made a purchase after seeing a brand on YouTube.
As the most popular social network in the world, Facebook is expected to reach over 75% of the world’s population by 2027. Today, the platform has more than 3 billion active users a month.
Let’s dive into the details:
- Millennials make up almost half of Facebook's audience.
- Users spend almost 20 hours a month on Facebook (an average of 40 minutes a day.)
- More than a billion people connect with businesses on Facebook weekly.
- Facebook's ad reach in 2024 is 1.98 billion.
- More than 2 billion people watch videos on Facebook each month.
With a remarkable 1.6 billion monthly active users across more than 200 countries, Instagram is one of the biggest and best video marketing platforms on the planet.
It’s also the largest social media platform by advertising spend and has some of the highest engagement levels of any social channel worldwide.
- Videos make up 85% of all Instagram traffic.
- Instagram videos generate 67% more engagement than static posts.
- Instagram ad revenue is set to hit some $71 billion in 2024.
- 62.4% of social users follow or research brands or products on Instagram.
- 88% of businesses report earning a good return on investment (ROI) from Instagram advertising.
TikTok
TikTok’s video-first approach allows e-commerce brands to reach a new audience, especially 18-24-year-olds (Gen Z). Plus, TikTok expert Ashley Wright says TikTok Shop will become essential for brands looking to increase revenue in 2024.
Here are the key takeaways:
- TikTok had 1.5 billion monthly active users in 2023—this is expected to grow to 2 billion by the end of 2024.
- 63% of TikTok videos that highlight a brand's key message in the first 3 seconds get a higher click-through rate.
- 85% of brands planned to increase their TikTok spend in 2023.
- Millennials are 1.3x more likely to tag a product on TikTok than on any other platform.
X (Twitter)
The platform formerly known as Twitter is still experiencing turbulent times since Elon Musk bought and rebranded it to X. However, with 335 million users, the platform remains popular and is a strong option for video marketing.
Here’s why:
- 80% of X user sessions include watching videos.
- The average user spends almost 31 minutes a day on the platform.
- X ads saw a 23% increase in engagement in 2023.
- Immersive video on X has more than 100 million daily active users.
Immersive video is X’s version of full-screen vertical ads. More than half of the 100 million users are Gen Z, giving you a potential new avenue for promoting your TikTok vids and Instagram Reels.
When you consider that integrating a video can boost your paid social campaigns by 20%, it’s plain to see. Video marketing is a social media must.
In summary
We could’ve included countless more stats in this feature – like how video can massively improve your email marketing – but you get the picture…
Video is the stand-out choice for brands and customers alike. That’s why:
85% of video marketers plan to maintain or increase spending on video in 2024.
89% of consumers want to see more videos from brands in 2024.
Now you’ve crunched the numbers, there’s only one thing left to know…