July 18, 2024
eCommerce Product Videos: Why Are They Important?
We are now in a time where videos are everywhere, from social media to moving billboards to TV screens, and the list goes on. Visual content has become the leader of marketing and according to recent online statistics, 92.3% of internet users worldwide watch videos every week.
Needless to say, if you’re a local brick-and-mortar business and you’re getting no visitors; it’s probably because you don’t have a marketing plan with videos being at the forefront of your strategy. And if you’re an online business that doesn’t use different types of social media video formats, you’re going to inevitably fall behind.
Well, this is where eCommerce product videos come in. They are one of the many different types of video marketing that you can promote to your target audience through your social media channels. Today, we’re going to show you what they are, why they’re important, and what good ones look like for inspiration.
What Are eCommerce Product Videos?
eCommerce product videos, in simple terms, are essentially videos that you or a marketing team will shoot in order to showcase and promote your products to your target audience through many online platforms. The whole point of them is to persuade the viewers that this product will solve a problem they’re facing or simply just has that ‘WOW factor’ with an irresistible offer.
Take you for example. When was the last time you were scrolling on social media and a product caught your eye? You can probably remember it clearly. What did it tell you? What emotion did it evoke? What problem of yours did it solve, or do you think it’d solve? Did it have a ‘WOW factor’ that made it extremely hard not to buy?
These are all questions that these brands have to ask themselves before shooting these eCommerce product videos, so they can see the best ROI possible. From here, with the main goals of engagement and, most importantly, sales, they will be able to learn whether the video was good enough or not and whether they need to test other ones for better or worse results.
The Different Types of Product Videos in eCommerce
eCommerce product videos do not solely revolve around showing off your product and zooming in and out to make it look appealing. No; there are many types and styles of videos that have been proven to work over time when it comes to promoting your product to a wider market.
Why Are Product Videos Important For eCommerce Brands?
High-quality, well-performed eCommerce product videos can be the difference between just a few sales here and there and, at the highest level of the spectrum, having a tribe of followers who will repeat-buy your products and recommend them to others. Here are some reasons why they’re important:
- They will help you reach a wider audience via social media platforms
- People are watching videos all the time, meaning you have a better chance of becoming visible
- You will create an emotional connection with your audience, allowing you to create a tribe of followers
- Google loves videos, so your SEO performance will be heightened
- You will have a better mobile appeal, as most videos are portrait style, mobile-friendly action shots
- They are easy to consume and explain exactly what your product can bring to the table
- People retain more information from videos, so you have a better chance of resonating with them
Statistics to Back This Up
| Source of Information | Video Marketing Statistics |
|---|---|
| According to Wyzowl Survey | 92% of marketers now say that video marketing is an important part of their marketing strategy. |
| According to Dana Communications | 87% of Gen Z prefer branded video ads, compared to any other form of content. |
| According to Brand Equity | 98% of millennials and Gen Z use smartphones to watch videos on a typical day. |
| According to HubSpot | Around 84% of customers say watching a product video has convinced them to purchase. |
What Not to Do When Creating an eCommerce Product Video?
Mistakes that are commonly made when people create product videos and become part of your marketing strategy consist of:
Examples of High-Performing eCommerce Product Videos
Without knowing what is good and what isn’t, here are some amazing examples of eCommerce videos. From there, you will notice different styles, different video types, insane creativity levels, and amazing video production.
1. Apple Vision Pro
2. Baltic Market & Uber Eats (Created by Guide Video)
3. Viewfinity S9 (Samsung)
4. Slack
5. John Lewis Nursery Department (Created by Guide Video)
How to Create Your Own
If you’ve been inspired to create your own eCommerce product video and get your brand out there to a wider audience; being creative, having high-quality equipment, and having multiple iterations of how you want it to look will be some of the core elements you’ll need to make this happen.
However, if you feel like video marketing isn’t your forte, you don’t have all the latest equipment for filming, editing, audio, etc., and you don’t feel as though you have the creativity to come up with high-converting ideas, then it may be worth outsourcing your work to video production experts.
Here at Guide Video, we have worked with small brands across the country, to some of the national leaders, such as Liverpool Football Club, the NHS, Uber Eats, and many more.
Our goal is to come up with a shared vision with you of how we both want the video to look and then give you a completely hands-off approach towards planning, filming, and editing your videos. Get in touch with us today by calling 0151 702 0140 or clicking the button below. We can’t wait to hear about your project!
Abiee is the Business Development Executive at Guide Video. She is an accredited Marketer and has worked within the hospitality and marketing industries for a decade. Abiee works with a range of businesses across Liverpool and beyond.