August 23, 2024
Top 7 Brand Video Examples That Get Results
Video content has become the vast majority of the public’s favourite form of marketing to consume online with the average TikTok video having 18,173 views and the average Instagram reel having 16,152 average views in the first quarter of 2024.
This just shows the level that video marketing is reaching and it is not showing any signs of slowing down. Businesses are noticing this and without a sincere, structured marketing plan in place, you’re going to fall behind your competitors who are building out their video persona.
However, lucky for you, we’re going to be going through the top 10 brand video examples today so you can take some well-deserved inspiration and reform them into your own content strategies to give you the best chance of gaining a huge online audience.
What is a Brand Video?
A brand video is usually a short, narrative-driven video focusing solely on your brand. These videos are typically used to either inform, educate, sell to, or engage with your target audience.
Building brand awareness is a massive part of what brand videos try to achieve. If you’re not raising awareness about what you’re trying to do as a company, with social media being so prevalent and heavy on video content, your voice and key messages will never be heard.
The reason people buy from you, engage with you, or listen to you is because of what you put out into the world. Therefore, if you truly believe in your core messaging and believe you can offer something new and exciting to the table, along with consistently high-quality video production, you’re sure to reap the benefits of brand videos, which we’ll talk about more later.
Who Should Use Brand Videos?
In short, if you’re a business that believes your mission, vision, values, products, services, and reasons for starting are worth hearing (which should be every business), then every brand that exists should be creating brand videos. Whether this be via a website or social media platforms, getting your brand’s core messages and personality out there will help you grow and succeed.
It’s no secret that video content is taking these platforms by storm (especially short-form content), so instead of thinking the market is too saturated or you’re not unique enough, every brand has it’s own story and is worth sharing because you never know how many people you could resonate with. Just getting started is the key, not perfection from the get-go.
Benefits of a Brand Video For Your Project
This list could be endless, so we’re going to give you some of the main benefits that you can take advantage of if you start using branded video content in your marketing strategy today:
- You can reach a wider global audience that loves your ideas, products and services
- You can boost your sales conversions
- You will see growth in your engagement analytics
- A good brand video will boost your SEO performance
- Branded videos are so easily shareable, and one video is all it takes to go viral
- You can build meaningful relationships with your audience, creating long-term customer loyalty
- Your personality will help your customer and client retention rate
The Top 7 Brand Video Examples
Now, moving onto some examples of some of the best brand videos, from explainer videos and product videos to brand films and documentary-style videos, we’ll touch base with all of them so you have a diverse mix to get inspired by:
1. Starbucks: It All Starts With You
Type of Video: Product Video
Why it got results: This video has clearly taken some time to film and shows excellent video production, along with different angles, music, and more within their marketing campaign. The whole consensus behind the message is that it focuses more on the customers than the company, but you still end up craving a coffee after the ad is done.
2. Apple: The Greatest
Type of Video: Explainer Video
Why it got results: This explainer video makes sure you know that accessibility is a human right. Apple’s features, like door detection, sound recognition, voice control, and more, were clearly designed to let you use your devices in ways that work best for you.
They convey this in such a special and captivating way that it feels like you cannot go without, along with showing how they’re levelling up to make phones easier to use for everyone.
3. Grand National Highlights (Made by Guide Video)
Type of Video: Short documentary-style
Why it got results: This eye-catching video was shot as a short video to really capture the emotion of the great event which is ‘The Grand National’. It’s the biggest horse racing event of the year and not only did we want to capture the most spectacular moments, but we wanted to make people come next year and experience what it’s like to be in that incredible atmosphere.
4. Nike: Unlimited
Type of Video: More of a motivational sketch
Why it got results: First of all, this advertisement was funny to watch, but it also has the underlying meaning that greatness is achieved through overcoming adversity. It’s not only entertaining but also inspiring to their exact target audience: motivated sports athletes.
5. Coca-Cola: Masterpiece
Type of Video: Animated advertisement
Why it got results: This work of art takes you through a journey of Coca-Cola in a lovely, short animated film. The video production and creativity are immense and it clearly puts Coca-Cola as a drink you want to go out and buy after watching it!
6. Uber Eats (Made by Guide Video)
Type of Video: Product video
Why it got results: This video features a collaboration between the Baltic Market and Uber Eats came at the perfect time for us to showcase the amazing food they can put on for the people of Liverpool. We use high-quality video production, along with capturing videogenic moments that make it hard to resist wanting to go there and try some food out for yourself.
7. ChefSteps
Type of Video: Documentary-style
Why it got results: This documentary and interview-style video show their clear passion for cooking food, and that it’s a way of life for them. It captures funny and relatable moments, along with exceptional music in the background, to really bring it all together. It encapsulates their values, mission, and vision, and that’s a major part of an effective brand video.